Friday Archive Dive: Black Friday / Cyber Monday

Today's Archive Dive is from Nov. 15, 2012, when we discussed the kickoff to the holiday shopping season.

As you know, the Friday after Thanksgiving officially kicks off the holiday shopping season for brick-and-mortar retailers. The following Monday, "Cyber Monday," is the official launch for online sellers.

So what?

This is an excellent time to increase visability and promotion for any new merchandise you're offering at your store. For starters...

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Custom Reports in Google Analytics

One of the most useful features in Google Analytics is the ability to create Custom Reports.

These are reports that you can design that compare data in a specific way using Analytics' dimensions and metrics. If that sounds a little confusing, it helps to remember that "dimensions" describe data and "metrics" measure data.1

Here are a few that I'm experimenting with and learning a great deal from.

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Ten tips towards better time management

Most of us are spare-time cartoonists. In other words, we're cartoonists in that time that's not already dominated by work and family. That means we have to manage that leftover time with ruthless efficiency. Here are five things you can start doing now to get more out of the time how have.

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Improving holiday sales

This post has been kindly submitted by Michael Corley.

The Christmas season is here. Wouldn't you like to sell more of your comics online? Here are five things you can do right now to improve your sales.

Longform comics: Attention span and the landing page

Last month I  shared a Web-publishing approach that uses recent gains in digital-download accessibility to optimize the business of longform comics. If you're a longform comics creator, I really want to encourage you to read through it -- as well as the comments, in which a lot of pertinent points are made.

Today, I want to add an element to that: The landing page.