Friday Archive Dive: Breaking the Q1 Slump
Friday, January 10, 2014 at 5:30AM Today's Archive Dive is from Jan. 25, 2013, when I wrote some advice on breaking the First Quarter slump that many of us who rely on advertising revenue experience this time of year.
As I mentioned in an earlier post, ad revenue tends to plummet in the first part of the year. Most businesses are reassessing their budgets in the first quarter, and most of them habitually cut back on spending until those budgets are cleared. It's especially noticeable coming after November and December, when ad budgets are ablaze with holiday-shopping promotion. It's a steep drop that puts me into an annual panic.
And right around now, you're probably getting "helpful advice" from your ad networks, like this...
"Some ways to maximize your Q1 results is to lower your AskPrice to increase demand for your inventory and to increase your reach by removing any advertiser blocks you have implemented in order to capture spend from a wider pool of buyers."
That, of course, is bad advice...