Friday Archive Dive: Marketing an All- Ages Comic to Teachers and Homeschoolers
Friday, August 9, 2013 at 5:00AM Today's Archive Dive comes from Aug. 21, 2012, when we discussed an interesting angle on marketing all-ages comics.
Last week, while we were discussing the marketing of all-ages comics, I mentioned that I had done some research on marketing comics to teachers and parents (particularly parents who home-school).
As my boys started advancing grades in school, I started to notice that some of their teachers were assigning books based on different Readability Indexes. Readability Indexes are measurements that educators use to gauge the appropriateness of a given piece of reading material to a person at a certain level of reading. Educators use these scales to make sure the books that their students aren't too difficult for them -- and to gradually increase the difficulty level as the students' skills increase.