Friday Archive Dive: Buyers and Tiers
Friday, July 12, 2013 at 9:07AM Today's Archive Dive comes from July 2012, when we discussed thinking about buyers in terms of tiers.
There are a ton of ways to mentally split up your audience. The most common method I have heard is to split in "demographics". How many of your audience is how old? What is their marital status? What do they spend their money on? This is a great way to keep track of your audience and how well you are doing one year to the next. Unfortunately I think it is most helpful to people who sell a large volume of material and have a large audience.
For small timers and minor leaguers (like me), it's not all that helpful. My customer base isn't large enough to notice a whole lot in terms of demographics. Instead I have come up with a system to measure if my success is growing or if my business has a chance. I split my customers into 3 tiers and I split their spending habits into 5 categories...