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Tuesday
Jun042013

Digital Downloads as Convention Merchandise: A Quest?

DateTuesday, June 4, 2013 at 2:26PM

We've had an excellent discussion about selling digital downloads at conventions. And member Tim Gibson shared an excellent technique for doing so in the Private Forum.

I wanted to share my experience -- and especially my conversation with a musician during the convention -- in hopes of furthering the discussion on the issue.

In a nutshell: I offered a download card featuring the latest digital comic for 99¢. Using Tim's method, I created a 100% discount code for that issue and printed it out on a sticker label that I pasted on the back of the card.

It was featured prominently at my table -- directly in front of me.

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AuthorBrad Guigar | Comments Off |