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Friday
May172013

Friday Archive Dive: Selling Ads on Your Site

DateFriday, May 17, 2013 at 5:00AM

Today's Archive Dive comes from May 8, 2012, when we discussed selling ads on your site.

I was approached by a member who has started actively selling ads on his site (as opposed to running ads from an ad network like Google AdSense or Project Wonderful). The exchange was enlightening, so, with his kind permission, I'm sharing it here.

Q.: I have three ads on my site (a Leaderboard and two Skyscraper ads). All of the ad slots are being taken by companies that "own" that ad slot for that month (they have the option to submit up to five ads of their own to rotate throughout the month). Currently, in total, I am making $250 per ad slot for a total of $750 per month. Am I charging enough for these ads?

In my opinion, I think you're making a big mistake.

Read the entire post and comment there.

AuthorBrad Guigar | Comments Off |