Using Google Analytics to track your social-media effectiveness

We spend a significant amount of time discussing the importance of social media, but let's take a moment to see how to use Google Analytics to track how well your social media efforts have been -- and which efforts yield more results than others/

Open up Analytics and click on Acquisitions in the left-hand menu. Click All Referrals in the submenu.

Google Analytics displays referral traffic as one of several "mediums," including (but not limited to):

• Organic: Unpaid search
• CPC: Paid search
• Referral: A link from another Web site to yours
• None: Direct visit -- the user plugged your URL into their browser to get to your site.

I'm going to suggest looking at a relatively large data sample -- maybe three months or so -- to get a good look at your incoming traffic...

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