Existential Crisis: Why are we here?
I've been working though Google's Digital Analytics Fundamentals workshop. It's a free online course that is designed to help you use and understand Web traffic data better, and I highly recommend it.
One of the repeated themes is that you need to know your business objective(s) before you can implement intelligent data tracking. And that's where I came to a bit of an existential crisis: What is the business objective for my webcomic?
It sounds funny... do be doing something for this long and to be unable to easily answer the question, but to be honest, I was a little torn between two choices...