Robert Khoo: Comic-Con Review

Penny Arcade has been exhibiting at San Diego Comic Con for a decade, and I can say with confidence that we'll never get it 100% right. From shipping mistakes to inventory issues to unplanned expenses, the combination of so many moving parts in your planning process and a show that continues to evolve creates a situation that’s always error-prone.  

Despite that incredibly upbeat opener, I actually hope this article will show two things: A. everyone makes mistakes so you shouldn’t feel bad when you do (and you will) and B. you shouldn’t let those mistakes haunt you.

Of course, nothing burns more than when the mistakes are both costly and preventable, so take time to learn from them. It's true that there are things out of your control that will affect your performance at the show, but even in those lie nuggets of wisdom you can consider for the future.

So without further adieu, here are the five things I learned from SDCC this year:

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