Friday Archive Dive: Direct More Attention to Your Blog

Today's Archive Dive comes from January 12, 2010, when we discussed a strategy for directing more attention to your blog.

Your blog is the heartbeat of your community-building effort. The comic brings your readers in, but your blog makes them feel as if they belong. Unfortunately, it's incredibly hard to jam both into the "first screen" of a typical reader.

We've discussed this extensively in the past, but even the most maximized webcomic sites are going to face a little trouble directing eyes down to the blog.

And let's face it, even if your blog is first-screen maximized, all of the action takes place in the area the comic inhabits. The vast majority of your readers are going to zoom in on the space and then zoom out. Your challenge is to try to catch their attention in that nanosecond between the last panel and their departure -- and direct it to the blog.

Here's a good strategy for doing just that...

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