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Friday
Dec172010

Friday Archive Dive: Keeping 'em home

DateFriday, December 17, 2010 at 5:00AM

Today's Archive Dive is a follow-up to last Friday's Archive Dive. It comes from January 11, 2010, when I discussed the importance of keeping readers on your site for as long as possible -- and how to do that. 

If you're running ads on a CPM (cost per thousand views) basis, it's in your best interest to generate as many pageviews as possible. Priority One, of course, is to do the best comic you possibly can. Second on the list is to engender a sense of community among your fans. Third is maximizing your archives, and last month, I discussed a few thoughts about maximizing your pageviews by finding creative ways to send your readers back through your archives.

But there's one more strategy I'd like to share to increase pageviews -- and that involves keeping readers on your site longer.

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AuthorBrad Guigar | Comments Off |