Negotiations, the Magic Number and Long Conversations

Earlier this week, a Webcomics.com member asked what she should charge a Web site that wanted to run her comic. In answering the question, I happened upon a thought that I would like to share here for anyone who missed the Private Forum discussion.

Every time we're asked to name a price for out work, we wrack our brains trying to come up with the Magic Number -- the price that will be satisfactory to the client while remaining rewarding to ourselves.

And it occurred to me that the last thing we should be trying to do is hit the Magic Number!

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