Friday Archive Dive: Project Wonderful Strategy
Today's Archive Dive is from May 6, 2009. It's my own personal strategy for maximizing the use of Project Wonderful. Before you read, please realize, this will only work if you're also selling merchandise.
Project Wonderful is a very useful tool for displaying ads on your webcomic site. Through this system, prospective advertisers bid on ad space on your site. The highest bidder wins the space. However, I think many webcartoonists are undermining their own best interests by not using PW to its fullest extent. Specifically, they're not setting their minimum bids high enough and they're misusing their "Your ad here" message