Keep 'em Home

If you're running ads on a CPM (cost per thousand views) basis, it's in your best interest to generate as many pageviews as possible. Priority One, of course, is to do the best comic you possibly can. Second on the list is to engender a sense of community among your fans. Third is maximizing your archives, and last month, I discussed a few thoughts about maximizing your pageviews by finding creative ways to send your readers back through your archives.

But there's one more strategy I'd like to share to increase pageviews -- and that involves keeping readers on your site longer.

Think about it. You spend an awful lot of time trying to get a reader to come to your site, and yet, if you're like a lot of site owners, you're pretty callous about sending them away. I'd like to share a strategy that I've been using to get them to stay longer -- one that has made a noticeable improvement on my pageviews.

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